Digital Pharma Innovation Week

• Understand what systems, processes, and behaviors to make dynamic, digital content.  
• Develop a roadmap for meaningful content turned for quick and effective turnaround. 
• Collaborate with internal teams for rapid content dissemination.  

Now that we’re looking ahead to a post-pandemic world, we have a unique opportunity to take the lessons we’ve learned from Operation Warp Speed and see how we might apply them to other diseases like cancer, diabetes and Alzheimer’s. Join a unique panel of experts including Amy Abernethy (President of Verily’s Clinical Research Business), Mary Stutts (Global Chief Inclusion and Health Equity Officer at Real Chemistry) and our moderator Deena Shakir (Partner at Lux Capitol), as we discuss how to implement these learnings to other areas of healthcare, by leveraging real-world evidence, decentralized trials, and more.

The health journey is not linear. Patients come in and out of the journey based on the disease, when they’re diagnosed, what symptoms they have, and many other factors. Healthcare marketers have to be flexible with an omnichannel response to give them the content they need to help them achieve the best outcome. Biddable media adds flexibility and heightens engagement opportunities. This panel will feature experts in the space offering background on this tactic, including how to use top platforms from Microsoft and The Trade Desk to customize the user experience and how to leverage content to engage.
 
In this session you’ll learn:

• How to create and engage audiences in a privacy-compliant way
• Where evolution and innovation exists
• The role of content and how to deliver what your audience wants

• Discuss the post-cookie world of data collection and tracking and how pharma will be affected by this future shift. 
• Explore how pharma can combat personalization challenges in a cookie-less world.