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Digital Pharma Innovation Week
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General Sessions [clear filter]
Tuesday, June 15
 

10:00am EDT

Opening Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Worldwide Engagement & Channel Planning, U.S. Oncology, Bristol Myers Squibb


Tuesday June 15, 2021 10:00am - 10:05am EDT

10:05am EDT

Opening Panel: Driving Digital Transformation and Innovation
  • Examine what falls under the “digital” umbrella and discuss which groups are best positioned to drive digital uptake and investment across the company  
  • Explore the pros and cons of various models and hear how to best accelerate your digital transformation journey      
  • Define value, key outcomes, and metrics to move the needle in your digitalization plan 

Moderators
avatar for Robert Allen

Robert Allen

Lead, Worldwide Engagement & Channel Planning, U.S. Oncology, Bristol Myers Squibb

Speakers
avatar for Francesca Domenech Wuttke, Ph.D.

Francesca Domenech Wuttke, Ph.D.

Chief Digital Officer, Almirall
Francesca Domenech Wuttke, Ph.D. is the Chief Digital Officer of Almirall where she is developing and executing an end-to-end companywide digital transformation. She is responsible for finding use cases across R&D, commercial, manufacturing, finance, legal and HR to apply digital... Read More →
avatar for Colin Lake

Colin Lake

Head of Digital Business Transformation Neurology, Neurology Strategic Planning & Processes, UCB
Colin Lake serves as the Head of Digital Business Transformation Neurology at UCB. In his current role, Colin spearheads UCB’s efforts to improve the support for patients and key stakeholders in the healthcare ecosystem by driving UCB’s ambitious digital agenda.  He... Read More →
avatar for Michelle Kehily

Michelle Kehily

VP, Global Head Digital Marketing & Commercial Excellence, Merck
Michelle is VP and global head of digital marketing and commercial excellence at Merck. In her 20 year biopharma career she has led marketing strategy and businesses in Zurich, Singapore, Hong Kong and London before returning to Merck HQ in New Jersey two years ago. Michelle takes... Read More →


Tuesday June 15, 2021 10:05am - 10:50am EDT

10:55am EDT

How to Drive NBx Starts in a Virtual World
Speakers
avatar for Erin DeRuggiero

Erin DeRuggiero

Chief Executive Officer, TI Health
Erin DeRuggiero is a fast-rising healthcare IT entrepreneur and company executive, leading change in healthcare innovation, female-led startups and gender equity.As TI Health’s Chief Executive Officer, Erin brings more than 20 years of digital advertising and healthcare experience... Read More →


Tuesday June 15, 2021 10:55am - 11:25am EDT

11:30am EDT

Panel: The Role of Health Information in Closing the Health Equity Gap
The COVID-19 pandemic shined a strong light on American health disparities — and simultaneously highlighted the mighty power of information in narrowing the existing gap. With that, there is a renewed opportunity for healthcare professionals, publishers, and pharma marketers to evolve their thinking around how health content is created and disseminated. Which methods and strategies are most impactful? In this panel discussion, leaders in the field will discuss their learnings and unveil practical actions that they — and others — can take to evolve their approach and create positive change towards health equity.

Moderators
avatar for Dr. Jessica Shepherd

Dr. Jessica Shepherd

Chief Medical Officer, Verywell

Speakers
avatar for Claire Mulhearn

Claire Mulhearn

Associate Vice President, Enterprise Communications and Head of Health Communications & Engagement, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →
avatar for Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Paid Media and Social Media Strategy Corporate Affairs / Digital Ops, Bristol Myers Squibb
With more than 10 years of experience executing digital marketing campaigns for businesses inside and outside the pharmaceutical space, Gaetan has created a track record of using digital strategy, content marketing and analytics to drive business results and value by using various... Read More →
avatar for Jeanne M. Regnante

Jeanne M. Regnante

Chief Health Equity and Diversity Officer, LUNGevity Foundation
Jeanne M. Regnante, is the Chief Health Equity and Diversity Officer at the LUNGevity Foundation. Jeanne’s primary objective is to secure the engagement and insights of vulnerable lung cancer communities by working with trusted community-based organizations and multiple health care... Read More →


Tuesday June 15, 2021 11:30am - 12:15pm EDT
 
Wednesday, June 16
 

10:00am EDT

Opening Remarks
Wednesday June 16, 2021 10:00am - 10:05am EDT

10:05am EDT

Fireside Chat: Keynote with Dr. Anthony Yanni, Senior Vice President and Head of Patient Centricity, Astellas



Speakers
avatar for Anthony Yanni, MD, MBA

Anthony Yanni, MD, MBA

Senior Vice President and Head of Patient Centricity, Astellas
Anthony is responsible for leading the development and execution of Astellas’ global patient-centricity strategy across all functions of the organization, meaningfully integrating the patient perspective into the discovery, development and delivery of innovative healthcare solutions... Read More →


Wednesday June 16, 2021 10:05am - 10:30am EDT

10:35am EDT

Drive Patient Adherence Through Innovative Tools and Technologies 
  • Innovative utilities for the pharma industry to improve medication adherence through drug sampling.
  • Prescriber reach for in-practice and ship-to-patient drug sample demand capture
  • Innovations to meet Health System requirements for drug sample management.

Speakers
avatar for Hal Walsh

Hal Walsh

Chief Executive Officer, SymmetryRx
Hal Walsh currently serves as the Chief Executive Officer of SymmetryRx.As CEO, Hal provides vision, strategy, leadership, and resources to build web-based solutions to increase the reach of pharmaceutical manufacturers to healthcare providers and their patients.SymmetryRx operates... Read More →


Wednesday June 16, 2021 10:35am - 11:05am EDT

11:10am EDT

Navigating Rapid Innovation in Healthcare: Physician Inside Takes
Innovation is everywhere in healthcare—but how do you ensure to innovate and gain adaptation? Speed increasingly takes precedence over market demand in today’s highly competitive healthcare environment, causing confusion among physicians about which technologies they can trust to enhance patient care and improve operations. Attend this session to hear directly from physicians about the innovations they are using to enhance their daily practice, the technology they’re implementing in their practices today and how they see pharma as an important partner in patient engagement. 

Speakers
avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings over 25 years of experience in pharmaceutical marketing... Read More →


Wednesday June 16, 2021 11:10am - 11:40am EDT

11:45am EDT

Fireside Chat: Leveraging the Audio Trend
What does your brand sound like? Healthcare brands need to be exploring and planning their audio presence. As podcast usage booms and social audio like Clubhouse is trending, this session featuring two experts in the audio space will detail what pharma marketers need to know.  

Speakers
avatar for Mark Pappas

Mark Pappas

SVP, Growth & Innovation, CMI Media Group
Pappas is a catalyst within CMI Media Group to spark and drive innovation forward. He is responsible for bringing new and unique opportunities to clients and works alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. Part... Read More →
avatar for Ann Piper

Ann Piper

Health Vertical Lead, Spotify
Ann Piper has spent close to 4 years at Spotify currently in the position as Head of Client Partnerships leading the US Vertical team with the Health Category being the latest focus.  She was most recently Head of Sales for the East team and has held Management positions at AOL... Read More →


Wednesday June 16, 2021 11:45am - 12:00pm EDT
 
Thursday, June 17
 

10:00am EDT

Opening Remarks
Thursday June 17, 2021 10:00am - 10:05am EDT

10:05am EDT

Keynote: How Signals from the Market Helped Shape a Digital Launch Strategy
  • Understand how Instagram, data driven engagement, and market signals can influence the blueprint for a successful launch strategy  
  • Learn how the activity of patients on social media, combined with provider preference, drove the launch of an early DTC campaign 
  • Leverage digital channels and content, through omnichannel interventions, to sustain and achieve a 20x sales forecast  



Speakers
avatar for Keli Walbert

Keli Walbert

Executive Vice President, Strategic Marketing and Infused Medicines, Horizon
Keli Walbert joined Horizon in 2018 and has more than 25 years of pharmaceutical and health care industry experience primarily focused on building integrated marketing teams and leading medicine launches. She led the launch of TEPEZZA and has responsibility for KRYSTEXXA, UPLIZNA... Read More →


Thursday June 17, 2021 10:05am - 10:30am EDT

10:35am EDT

The Physician Engagement Evolution: Uncovering Channel Preferences and Information Needs
What patient healthcare concerns are keeping physicians up at night? How can pharma best meet their information needs now and in the future? Join Sermo SVP of Commercial Development, Americas Michael Joachim for a timely discussion on physicians’ evolving preferences.

Speakers
avatar for Michael Joachim

Michael Joachim

SVP, Commercial Development, Americas, Sermo
Michael Joachim joined Sermo in July 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Before joining the team, Michael spent the last six years working to advance... Read More →


Thursday June 17, 2021 10:35am - 11:05am EDT

11:10am EDT

Supercharging Customer Interactions with Intelligent Modular Content
What makes the introduction of intelligent modular content a real turning point in pharmaceutical communications? How do smart tagging and cross-channel analytics improve life sciences’ content strategy for more personalization and efficiency? What change management effort can you expect to make modular content real? 
Experts from Veeva and Viseven will introduce the most intriguing possibilities that allow to address pharmas' long-standing issues with MLR, as well as make agencies more efficient and integrated into the ecosystem. Learn more about the new possibilities to create best content experience for clients. 


Speakers
avatar for Pooja Ojala

Pooja Ojala

VP, Commercial Content, Veeva
Pooja Ojala is responsible for commercial content strategy at Veeva including customer engagement, market adoption and direction, and strategic alliances. Pooja has more than 20 years of experience enabling life sciences organizations to establish and evolve their content businesses... Read More →
avatar for Nataliya Andreychuk

Nataliya Andreychuk

CEO, Viseven
Nataliya Andreychuk has been one of the top experts in digital pharma marketing and Digital Content Factory implementation for pharmaceuticals and life sciences for over a decade. Her vision of Viseven as a company has been always directed towards bringing high-quality and reliable... Read More →


Thursday June 17, 2021 11:10am - 11:40am EDT

11:45am EDT

Panel: Healthcare Consumerism’s Tipping Point: Why COVID-19-Related Shifts in Patients’ Preferences Are Here to Stay
This panel discussion will explore the impact that the COVID-19 pandemic has had on patients’ preferences and expectations and how it has accelerated the move toward healthcare consumerism. These panelists will shed light on how these patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay—and what those seismic changes mean for healthcare marketers.


Speakers
avatar for David Linetsky

David Linetsky

Senior Vice President, Life Sciences, Phreesia
David Linetsky is responsible for cultivating Phreesia’s partnerships with Life Sciences companies, supporting them in the development of healthcare products that deliver value and engage patients in their care. He has worked at Phreesia for more than a decade and held key leadership... Read More →
avatar for Shannon Mitchell

Shannon Mitchell

Associate Director, US Consumer Media Strategy, Merck
avatar for Kathleen Herowanto

Kathleen Herowanto

Director, Omnichannel Media, Novo Nordisk


Thursday June 17, 2021 11:45am - 12:30pm EDT
 
Friday, June 18
 

10:00am EDT

Opening Remarks
Friday June 18, 2021 10:00am - 10:05am EDT

10:05am EDT

Power to the Patient: How Pharma Can Become a Trusted Partner in Managing Patient Data
  • Examine how patients view the use of their data and how they apply this thinking to digital solutions
  • Reflect on how pharma companies can communicate to patients regarding their data to promote a positive and empowered perspective
  • Explore the value of using deep insights into patient populations to maximize the benefit from digital solutions and behavioral science
  • Discuss a sustainable model for data that is holistic enough in its approach to set a path for establishing a data donation strategy

Speakers
avatar for David Hamilton

David Hamilton

Group Vice President, Healthcare and Life Sciences Business, GlobalLogic
David Hamilton is a healthcare leader with over 20 years of experience in the services and digital industries space. As Group Vice President of GlobalLogic’s Healthcare and Life Sciences business, David helps clients redefine the customer/patient experience and identify new business... Read More →
avatar for Chris Easton

Chris Easton

Sr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology, Takeda
Chris Easton is a Senior Director & Global Commercial Lead for Takeda where he leads Personalized Health Strategy & Innovation via insight generation, creative ideation & drives end-to-end delivery of innovative platforms & partnerships.  With 20-years of experience, he has held... Read More →
avatar for Sander Ruitenberg

Sander Ruitenberg

Head Global Digital Health Solutions IHD, Novartis
Sander Ruitenberg is the Global Digital Health Solutions Head for Immunology, Hepatology & Dermatology at Novartis, responsible for creating digital solutions within connected health and customer engagement ecosystems, using new technologies to better address audience needs and preferences... Read More →


Friday June 18, 2021 10:05am - 10:50am EDT

10:55am EDT

Sonic Tonics: A Digital Audio Prescription for Brand Health
  • Marketers often fail to consider the impact of sound on the consumer journey, as well as in brand perception, consumer engagement and emotional connection between brands and consumers.
  • In a recent study, Ipsos reviewed a sample of more than 2,000 U.S. audio/visual advertisements, identifying not only the distinctive assets used, but their degree of impact on brand salience. Visual assets accounted for 92% of the total, with sonic assets (e.g., audio logos, brand cues, and music) accounting for only 8%.
    • The results?  In spite of these overwhelming odds, audio assets outperformed visual assets 3:1 when capturing attention and delivering brand salience. In fact, sonic logos were 8.5x more likely to be a driver of high-performing ads than the visual assets in the commercials.
  • Music activates 14 different regions of the human brain; we could say that we are all organically pre-wired to respond to sound and music; failing to utilize the unique capabilities of audio is a big gap in pharma marketing strategies.
  • What 7 things can your brand do to colonize the ears of your consumers?


Speakers
avatar for Lee Ann  Longinotti

Lee Ann Longinotti

Vice President, Head of Industry for Healthcare & Pharma Verticals, Pandora
Lee Ann Longinotti is the Vice President and Head of Industry for Pandora’s Pharma and Healthcare Verticals. Prior to Pandora, Lee Ann’s experience included national cable television, digital video, linear and digital audio, sports sponsorship and experiential events, all of which... Read More →


Friday June 18, 2021 10:55am - 11:25am EDT

11:25am EDT

Closing Remarks
Friday June 18, 2021 11:25am - 11:30am EDT