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Digital Pharma Innovation Week
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Tuesday, June 15
 

10:00am EDT

Chairperson Opening Remarks
Tuesday June 15, 2021 10:00am - 10:05am EDT

10:05am EDT

Opening Panel: Driving Digital Transformation and Innovation
  • Examine what falls under the “digital” umbrella and discuss which groups are best positioned to drive digital uptake and investment across the company  
  • Explore the pros and cons of various models and hear how to best accelerate your digital transformation journey      
  • Define value, key outcomes, and metrics to move the needle in your digitalization plan 

Speakers
avatar for Francesca Domenech Wuttke, Ph.D.

Francesca Domenech Wuttke, Ph.D.

Chief Digital Officer, Almirall
Francesca Domenech Wuttke, Ph.D. is the Chief Digital Officer of Almirall where she is developing and executing an end-to-end companywide digital transformation. She is responsible for finding use cases across R&D, commercial, manufacturing, finance, legal and HR to apply digital... Read More →
avatar for Robert Allen

Robert Allen

Lead, Worldwide Engagement & Channel Planning, U.S. Oncology, Bristol Myers Squibb


Tuesday June 15, 2021 10:05am - 10:50am EDT

10:55am EDT

How to Drive NBx Starts in a Virtual World
Speakers
avatar for Erin DeRuggiero

Erin DeRuggiero

Co-President and Chief Commercial Officer, TI Health
Erin DeRuggiero is a fast-rising healthcare IT entrepreneur and company executive, leading change in healthcare innovation, female-led startups and gender equity.As TI Health’s Co-President and Chief Commercial Officer, Erin brings more than 20 years of digital advertising and healthcare... Read More →


Tuesday June 15, 2021 10:55am - 11:25am EDT

11:30am EDT

Panel Discussion
Tuesday June 15, 2021 11:30am - 12:15pm EDT

12:15pm EDT

Networking and Booth Hours
Tuesday June 15, 2021 12:15pm - 1:00pm EDT

1:00pm EDT

Case Study: Improve Customer Experience Through a Holistic Engagement Model
  • Discuss how engaging all customers and influencers (patients, HCPs, payors, office staff) across the journey can have a valuable impact on customer experience 
  • Developing an agile approach through principles of customer experience by being holistic and starting small  
  • Take a deep dive in to other industries to analyze their engagement models and how we can learn from them  
  • Balance metrics and structure to ensure enhanced customer engagement 

Speakers
avatar for Jessica Saperstein

Jessica Saperstein

Head of Customer Experience & Consumer Marketing, Novartis
Jessica Saperstein leads the Customer Experience and Marketing at Novartis. In this role, she is accountable for marketing innovation across multiple brand indications and channels. Jessica’s team is focused on applying digital tools to improve marketing efficiency and enhance the... Read More →


Tuesday June 15, 2021 1:00pm - 1:30pm EDT

1:35pm EDT

Get Creative: How to Modernize your Brand's Pull Through Approach
  • Around 80% of pharma sales rep visits are still digital, Zoom Rx found in its study analyzing more than 20,000 in-person and virtual sales rep interactions.  
  • Even though engagement with HCPs has gone virtual this past year 44% of HPCs still prefer face-to-face visits according to Zoom RX 
  • More than ever, innovation is playing a big role in making both face-to-face and virtual engagement more effective. Find out how! 

Speakers
avatar for Marty Samples

Marty Samples

Senior Vice President of Customer Experience and Digital Innovation for Personalized Access Solutions, Precision Xtract
Marty Samples is Senior Vice President of Customer Experience and Digital Innovation for Personalized Access Solutions and Consulting at Precision Xtract. He has 20 years’ experience in the product design, development, innovation and marketing space.Before joining Precision Marty... Read More →
avatar for Jon Bambalas

Jon Bambalas

Vice President of Business Development for Engagement Solutions, Precision Xtract
Jon Bambalas is the Vice President of Business Development for Engagement Solutions at Precision Xtract. Jon has 20 years of industry experience including; sales, sales training, sales leadership, brand management & strategy, multi-channel marketing, digital marketing and market access... Read More →


Tuesday June 15, 2021 1:35pm - 2:05pm EDT

2:05pm EDT

Energizer Break
Tuesday June 15, 2021 2:05pm - 2:20pm EDT

2:20pm EDT

Panel: Rules of Engagement – The Evolving Preferences of HCPs When Engaging with Sales Reps
  • Discuss how HCP expectations have shifted during the pandemic and how to strike a harmonious balance between the use of traditional sales and technology
  • Assess different scenarios where a traditional sales force or digital sales initiatives can lead to a better competitive advantage
  • Map out an investment strategy that will maximize ROI based on the unique needs of your product

Speakers
avatar for April Mitchell

April Mitchell

Vice President, CNS Marketing, Otsuka
avatar for Sirsij Peshin

Sirsij Peshin

Vice President, Global Commercial Operations, Pfizer
avatar for Damon Harrell

Damon Harrell

Vice President, Marketing, Psychiatry Franchise, Alkermes


Tuesday June 15, 2021 2:20pm - 3:05pm EDT

3:10pm EDT

Case Study: Chat Functions for HCP Engagement
Tuesday June 15, 2021 3:10pm - 3:40pm EDT

3:40pm EDT

Chairperson's Closing Remarks
Tuesday June 15, 2021 3:40pm - 3:45pm EDT

3:45pm EDT

Networking: Fierce Hivemind Innovation!
Tuesday June 15, 2021 3:45pm - 4:15pm EDT
 
Wednesday, June 16
 

10:00am EDT

Chairperson Opening Remarks
Wednesday June 16, 2021 10:00am - 10:05am EDT

10:05am EDT

Pharma Keynote
  • Transform your influencer strategy to reach new audiences with both mega and micro influencers.  
  • Discuss best practices for to ensure patient influencer campaigns are authentic and trusted.  

Wednesday June 16, 2021 10:05am - 10:30am EDT

10:35am EDT

Drive Patient Adherence Through Innovative Tools and Technologies 
  • Anticipate behavioral causes of medication nonadherence along the patient’s treatment journey. 
  • Using patient engagement and education technologies, to improve patient communications and experience. 
  • Innovative digital tools to improve patient adherence and health outcomes. 

Speakers
avatar for Hal Walsh

Hal Walsh

Chief Executive Officer, SymmetryRx
Hal Walsh currently serves as the Chief Executive Officer of SymmetryRx, LLC.As CEO, Hal provides vision, strategy, leadership, and resources to build web-based solutions to increase the reach of pharmaceutical manufacturers to healthcare providers and their patients.SymmetryRx operates... Read More →


Wednesday June 16, 2021 10:35am - 11:05am EDT

11:10am EDT

Panel Discussion: Embrace Point of Care as the Foundation of Your Marketing Plan
Speakers
avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings over 25 years of experience in pharmaceutical marketing... Read More →


Wednesday June 16, 2021 11:10am - 11:55am EDT

12:00pm EDT

Executive Interview
Wednesday June 16, 2021 12:00pm - 12:15pm EDT

12:15pm EDT

Networking and Booth Hours
Wednesday June 16, 2021 12:15pm - 1:00pm EDT

1:00pm EDT

Panel Discussion: Empower the Patient’s Return to Care
  • Examine communications strategies that encourage patients to seek out regular and routine care      
  • Leverage digital capabilities to support virtual care whenever available 
  • Discuss how to ensure populations without access to virtual care aren’t left behind as telehealth increasingly becomes the new normal in the healthcare industry 

Speakers
avatar for Lesley Solomon, MBA

Lesley Solomon, MBA

SVP, Innovation and Chief Innovation Officer, Dana-Farber Cancer Institute
Lesley Solomon became Dana-Farber’s senior vice president and chief innovation officer in 2017. She has served as the founding executive director of Brigham and Women’s Hospital's Innovation Hub, and as director of strategy and innovation in the Brigham Research Institute.Lesley... Read More →
avatar for Cristina Carlis

Cristina Carlis

Vice President, Digital Innovation, Gilead Sciences
avatar for Pallavi Garg

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda


Wednesday June 16, 2021 1:00pm - 1:45pm EDT

1:50pm EDT

Partner Session
Wednesday June 16, 2021 1:50pm - 2:35pm EDT

2:35pm EDT

Networking and Booth Hours
Wednesday June 16, 2021 2:35pm - 2:50pm EDT

2:50pm EDT

Voice Assistants for Brand Engagement
Now more than ever, pharmaceutical companies are on the hunt for new tools and channels that enhance brand engagement. While voice assistants, exemplified by technologies like Amazon Alexa, Apple Siri, and Google Assistant, are a newer engagement channel, the speed of adoption of voice has outpaced many other leading technologies and show no signs of slowing. In this session, you’ll hear from leading pharmaceutical experts who have explored the power of voice to improve patient brand awareness, education, and engagement.

Moderators
NT

Nate Treloar

Co-Founder, President and COO, Orbita

Speakers
EW

Elise Whitaker

VP, Customer Success, Practice Lead, Pharmaceuticals & Life Sciences, Orbita


Wednesday June 16, 2021 2:50pm - 3:20pm EDT

3:25pm EDT

Panel Discussion: Optimizing Patient Support: Patient Centric Engagement to Improve Adherence and Health Outcomes
  • Compare diverse patient preferences and their response to different digital health modalities  
  • Understand the value of proactive telehealth support in positioning your patients and brand for success in the digital age of healthcare 
  • How to integrate disease specific clinicians with digital tools to support to create a valuable patient experience 
  • Recognize the opportunity that recent CMS interoperability final rules present for integrating patient data to inform the personalization of the patient journey



Speakers
avatar for Mark Clermont

Mark Clermont

CEO, Cecelia Health
Mark has nearly 30 years of experience building and growing competitive businesses across the healthcare spectrum, including population health, value-based care, digital therapeutics, and clinical decision support. He joins Cecelia Health from Lumeon, where he played an instrumental... Read More →


Wednesday June 16, 2021 3:25pm - 4:10pm EDT

4:10pm EDT

Chairperson's Closing Remarks
Wednesday June 16, 2021 4:10pm - 4:15pm EDT

4:15pm EDT

Networking Quiz Break!
Wednesday June 16, 2021 4:15pm - 4:45pm EDT
 
Thursday, June 17
 

10:00am EDT

Chairperson Opening Remarks
Thursday June 17, 2021 10:00am - 10:05am EDT

10:05am EDT

Pharma Keynote



Thursday June 17, 2021 10:05am - 10:30am EDT

10:35am EDT

The State of Engagement: Understand HCP Sentiment on Channel, Information & Interaction Preferences



Speakers
avatar for Michael Joachim

Michael Joachim

SVP, Commercial Development, Americas, Sermo
Michael Joachim joined Sermo in July 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Before joining the team, Michael spent the last six years working to advance... Read More →


Thursday June 17, 2021 10:35am - 11:05am EDT

11:10am EDT

Partner Presentation
Thursday June 17, 2021 11:10am - 11:40am EDT

11:45am EDT

Healthcare Consumerism’s Tipping Point: Why COVID-19-Related Shifts in Patients’ Preferences Are Here to Stay
Speakers
avatar for David Linetsky

David Linetsky

Senior Vice President, Life Sciences, Phreesia
David Linetsky is responsible for cultivating Phreesia’s partnerships with Life Sciences companies, supporting them in the development of healthcare products that deliver value and engage patients in their care. He has worked at Phreesia for more than a decade and held key leadership... Read More →


Thursday June 17, 2021 11:45am - 12:30pm EDT

12:30pm EDT

Networking and Booth Hours
Thursday June 17, 2021 12:30pm - 1:00pm EDT

1:00pm EDT

Panel Discussion: Create a Content Supply Chain
  • Understand what systems, processes, and behaviors to make dynamic, digital content.  
  • Develop a roadmap for meaningful content turned for quick and effective turnaround. 
  • Collaborate with internal teams for rapid content dissemination.  

Speakers
avatar for Kate Greengrove

Kate Greengrove

Head, Content Strategy & Operations, GSK


Thursday June 17, 2021 1:00pm - 1:45pm EDT

1:50pm EDT

Partner Session
Thursday June 17, 2021 1:50pm - 2:20pm EDT

2:20pm EDT

Energizer Break
Thursday June 17, 2021 2:20pm - 2:35pm EDT

2:35pm EDT

Panel: How Bidddable Media is the Essential Connection Point in the Consumer Health Journey
  • Performance Marketing - the perfect storm of SEM, SEO and Social  
  • How PM drives relevance and moves people along their journey  
  • People don’t always start at the “beginning” in a health journey  
  • We have content to help/drive at each point – display, social, etc.; and the right content on their website to deliver them the right information 

Speakers
avatar for Andrew Miller

Andrew Miller

SVP, Digital, CMI Media Group
Over the past 15 years, Andrew has been an innovative change-maker wherever he lends his talent. He has worked on a number of different Paid Search, SEO, Video & Content Marketing and Social Media campaigns for both pharma and non-pharma clients. At CMI Media Group, Andrew is responsible... Read More →


Thursday June 17, 2021 2:35pm - 3:20pm EDT

3:25pm EDT

Panel Discussion: The Death of the Cookie
  • Discuss the post-cookie world of data collection and tracking and how pharma will be affected by this future shift. 
  • Explore how pharma can combat personalization challenges in a cookie-less world. 

Speakers
avatar for Gerard Babitts

Gerard Babitts

Head of Digital & Data Edge, Sanofi Consumer Healthcare U.S.
Gerard is the Head of Digital & Data Edge at Sanofi Consumer Healthcare in the U.S. where he leads the company’s strategic and tactical deployment of digital marketing and data to drive growth and great consumer experiences. He’s worked across diverse industry verticals in his... Read More →


Thursday June 17, 2021 3:25pm - 4:10pm EDT

4:10pm EDT

Chairperson's Closing Remarks
Thursday June 17, 2021 4:10pm - 4:15pm EDT

4:15pm EDT

Networking Party
Thursday June 17, 2021 4:15pm - 4:45pm EDT
 
Friday, June 18
 

10:00am EDT

Chairperson's Opening Remarks
Friday June 18, 2021 10:00am - 10:05am EDT

10:05am EDT

Power to the Patient: How Pharma Can Become a Trusted Partner in Managing Patient Data
  • Examine how patients view the use of their data and how they apply this thinking to digital solutions
  • Reflect on how pharma companies can communicate to patients regarding their data to promote a positive and empowered perspective
  • Explore the value of using deep insights into patient populations to maximize the benefit from digital solutions and behavioral science
  • Discuss a sustainable model for data that is holistic enough in its approach to set a path for establishing a data donation strategy

Speakers
avatar for David Hamilton

David Hamilton

Group Vice President, Healthcare and Life Sciences Business, GlobalLogic
David Hamilton is a healthcare leader with over 20 years of experience in the services and digital industries space. As Group Vice President of GlobalLogic’s Healthcare and Life Sciences business, David helps clients redefine the customer/patient experience and identify new business... Read More →
avatar for Chris Easton

Chris Easton

Sr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology, Takeda
Chris Easton is a Senior Director & Global Commercial Lead for Takeda where he leads Personalized Health Strategy & Innovation via insight generation, creative ideation & drives end-to-end delivery of innovative platforms & partnerships.  With 20-years of experience, he has held... Read More →
avatar for Eric King

Eric King

Vice President, Europe - Classic and Established Products and Pharma Commercial Practices Head, GSK
Eric has been with GSK for 10 years and has varied commercial experience across different roles and geographies. He is currently VP and Commercial Head of the Classic and Established Brands portfolio in Europe, focused on driving strategies on the mid to late lifecycle portfolio... Read More →
avatar for Sander Ruitenberg

Sander Ruitenberg

Head Global Digital Health Solutions IHD, Novartis
Sander Ruitenberg is the Global Digital Health Solutions Head for Immunology, Hepatology & Dermatology at Novartis, responsible for creating digital solutions within connected health and customer engagement ecosystems, using new technologies to better address audience needs and preferences... Read More →


Friday June 18, 2021 10:05am - 10:50am EDT

10:55am EDT

Partner Presentation
Friday June 18, 2021 10:55am - 11:25am EDT

11:30am EDT

Panel Discussion
Friday June 18, 2021 11:30am - 12:15pm EDT

12:15pm EDT

Chairperson's Closing Remarks
Friday June 18, 2021 12:15pm - 12:15pm EDT