Digital Pharma Innovation Week: Full Schedule

10:00am EDT

Opening Remarks

Speakers

Robert Allen

Lead, Worldwide Engagement & Channel Planning, U.S. Oncology, Bristol Myers Squibb

Tuesday June 15, 2021 10:00am - 10:05am EDT

General Sessions

10:05am EDT

Opening Panel: Driving Digital Transformation and Innovation

Examine what falls under the “digital” umbrella and discuss which groups are best positioned to drive digital uptake and investment across the company
Explore the pros and cons of various models and hear how to best accelerate your digital transformation journey
Define value, key outcomes, and metrics to move the needle in your digitalization plan

Moderators

Robert Allen

Lead, Worldwide Engagement & Channel Planning, U.S. Oncology, Bristol Myers Squibb

Speakers

Francesca Domenech Wuttke, Ph.D.

Chief Digital Officer, Almirall

Francesca Domenech Wuttke, Ph.D. is the Chief Digital Officer of Almirall where she is developing and executing an end-to-end companywide digital transformation. She is responsible for finding use cases across R&D, commercial, manufacturing, finance, legal and HR to apply digital... Read More →

Colin Lake

Head of Digital Business Transformation Neurology, Neurology Strategic Planning & Processes, UCB

Colin Lake serves as the Head of Digital Business Transformation Neurology at UCB. In his current role, Colin spearheads UCB’s efforts to improve the support for patients and key stakeholders in the healthcare ecosystem by driving UCB’s ambitious digital agenda. He... Read More →

Michelle Kehily

VP, Global Head Digital Marketing & Commercial Excellence, Merck

Michelle is VP and global head of digital marketing and commercial excellence at Merck. In her 20 year biopharma career she has led marketing strategy and businesses in Zurich, Singapore, Hong Kong and London before returning to Merck HQ in New Jersey two years ago. Michelle takes... Read More →

Tuesday June 15, 2021 10:05am - 10:50am EDT

General Sessions

10:55am EDT

How to Drive NBx Starts in a Virtual World

Speakers

Erin DeRuggiero

Chief Executive Officer, TI Health

Erin DeRuggiero is a fast-rising healthcare IT entrepreneur and company executive, leading change in healthcare innovation, female-led startups and gender equity.As TI Health’s Chief Executive Officer, Erin brings more than 20 years of digital advertising and healthcare experience... Read More →

Tuesday June 15, 2021 10:55am - 11:25am EDT

General Sessions

11:30am EDT

Panel: The Role of Health Information in Closing the Health Equity Gap

The COVID-19 pandemic shined a strong light on American health disparities — and simultaneously highlighted the mighty power of information in narrowing the existing gap. With that, there is a renewed opportunity for healthcare professionals, publishers, and pharma marketers to evolve their thinking around how health content is created and disseminated. Which methods and strategies are most impactful? In this panel discussion, leaders in the field will discuss their learnings and unveil practical actions that they — and others — can take to evolve their approach and create positive change towards health equity.

Moderators

Dr. Jessica Shepherd

Chief Medical Officer, Verywell

Speakers

Claire Mulhearn

Associate Vice President, Enterprise Communications and Head of Health Communications & Engagement, Merck

Claire E. Mulhearn is a senior communications and advocacy leader at Merck. Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →

Gaetan Akinrolabu

Director, Paid Media and Social Media Strategy Corporate Affairs / Digital Ops, Bristol Myers Squibb

With more than 10 years of experience executing digital marketing campaigns for businesses inside and outside the pharmaceutical space, Gaetan has created a track record of using digital strategy, content marketing and analytics to drive business results and value by using various... Read More →

Jeanne M. Regnante

Chief Health Equity and Diversity Officer, LUNGevity Foundation

Jeanne M. Regnante, is the Chief Health Equity and Diversity Officer at the LUNGevity Foundation. Jeanne’s primary objective is to secure the engagement and insights of vulnerable lung cancer communities by working with trusted community-based organizations and multiple health care... Read More →

Tuesday June 15, 2021 11:30am - 12:15pm EDT

General Sessions

12:15pm EDT

Networking and Booth Hours

Tuesday June 15, 2021 12:15pm - 1:00pm EDT

Networking

1:00pm EDT

Case Study: Improve Customer Experience Through a Holistic Engagement Model

Discuss how engaging all customers and influencers (patients, HCPs, payors, office staff) across the journey can have a valuable impact on customer experience

Developing an agile approach through principles of customer experience by being holistic and starting small
Take a deep dive in to other industries to analyze their engagement models and how we can learn from them
Balance metrics and structure to ensure enhanced customer engagement

Speakers

Jessica Saperstein

Head of Customer Experience & Consumer Marketing, Novartis

Jessica Saperstein leads the Customer Experience and Marketing at Novartis. In this role, she is accountable for marketing innovation across multiple brand indications and channels. Jessica’s team is focused on applying digital tools to improve marketing efficiency and enhance the... Read More →

Tuesday June 15, 2021 1:00pm - 1:30pm EDT

HCP Engagement

1:35pm EDT

Get Creative: How to Modernize your Brand's Pull Through Approach

Around 80% of pharma sales rep visits are still digital, Zoom Rx found in its study analyzing more than 20,000 in-person and virtual sales rep interactions.

Even though engagement with HCPs has gone virtual this past year 44% of HPCs still prefer face-to-face visits according to Zoom RX
More than ever, innovation is playing a big role in making both face-to-face and virtual engagement more effective. Find out how!

Speakers

Marty Samples

Senior Vice President of Customer Experience and Digital Innovation for Personalized Access Solutions, Precision Xtract

Marty Samples is Senior Vice President of Customer Experience and Digital Innovation for Personalized Access Solutions and Consulting at Precision Xtract. He has 20 years’ experience in the product design, development, innovation and marketing space.Before joining Precision Marty... Read More →

Jon Bambalas

Vice President of Business Development for Engagement Solutions, Precision Xtract

Jon Bambalas is the Vice President of Business Development for Engagement Solutions at Precision Xtract. Jon has 20 years of industry experience including; sales, sales training, sales leadership, brand management & strategy, multi-channel marketing, digital marketing and market access... Read More →

Tuesday June 15, 2021 1:35pm - 2:05pm EDT

HCP Engagement

2:05pm EDT

Energizer Break

Tuesday June 15, 2021 2:05pm - 2:20pm EDT

Networking

2:20pm EDT

Panel: Rules of Engagement – The Evolving Preferences of HCPs When Engaging with Sales Reps

Discuss how HCP expectations have shifted during the pandemic and how to strike a harmonious balance between the use of traditional sales and technology
Assess different scenarios where a traditional sales force or digital sales initiatives can lead to a better competitive advantage
Map out an investment strategy that will maximize ROI based on the unique needs of your product

Speakers

Rohit Mathur

Executive Director, US Jardiance Brand Leader, Boehringer Ingelheim

Rohit is a marketing leader with tactical and strategic marketing experience across multiple launch brands focused in oncology, urology, cardiology and psychiatry markets. He has a consistent record of achievement through strong cross-functional partnership to drive the business and... Read More →

Damon Harrell

Vice President, Marketing, Psychiatry Franchise, Alkermes

With over 25 years of pharmaceutical experience I have held a broad range of positions across multiple therapeutic areas, multiple geographies and product lifecycle responsibilities including new products, multiple product launches and line extensions, and patent expiration.I am currently... Read More →

Sirsij Peshin

Vice President, Global Commercial Operations, Pfizer

Tuesday June 15, 2021 2:20pm - 3:05pm EDT

HCP Engagement

3:10pm EDT

Leveling Up: Using the Science of Video Games to Accelerate Awareness, Education, and Adoption

Learn how the proven neuroscience of game design can empower healthcare professionals to practice medicine and enhance their skills, consequence-free.
Understand how cloud gaming technology is making it possible for sales teams to foster impactful engagements that keep clinicians’ interest and for medical teams to gather KOLs & healthcare professionals into a virtual arena for active learning.
Recognize how definitive insights on individual HCP knowledge and skills can be used to power a broader marketing engine to fuel a ‘right person, right message, right time approach’.

Speakers

Sam Glassenberg

Founder and CEO, LEVEL EX

Sam has spent his career leading teams and companies at the cutting-edge of the video game industry. Today his team at Level Ex harnesses video game technology and cognitive neuroscience to engage and train over 700,000 medical professionals. Before Level Ex, he was the CEO of the... Read More →

Eric Gantwerker, MD, MMSc (MedEd) FACS

Vice President, Medical Director, LEVEL EX

Tuesday June 15, 2021 3:10pm - 3:40pm EDT

HCP Engagement

3:40pm EDT

Closing Remarks

Tuesday June 15, 2021 3:40pm - 3:45pm EDT

HCP Engagement

3:45pm EDT

Fierce Hivemind Innovation Closed Door Networking Session

Are you struggling with a particular strategic or operational challenge in commercializing and marketing your products? Looking for solutions? Then join us at this interactive networking session to share ideas and use the collective group intelligence of the DPI community to unlock innovative solutions to your current challenges.

Submit your challenge to sbutler@questex.com (subject – Fierce Hivemind) and we will anonymously present your problem to the group and then drawing on the collective knowledge and experience of the community, we will brainstorm solutions to your problem!

STRATEGIC NOTE: What is said at the roundtable, stays at the roundtable. These sessions are NOT recorded to optimize candid conversation and sharing, so you must participate LIVE to be part of these valuable discussions.

Tuesday June 15, 2021 3:45pm - 4:15pm EDT

Networking

10:00am EDT

Opening Remarks

Wednesday June 16, 2021 10:00am - 10:05am EDT

General Sessions

10:05am EDT

Fireside Chat: Keynote with Dr. Anthony Yanni, Senior Vice President and Head of Patient Centricity, Astellas

Speakers

Anthony Yanni, MD, MBA

Senior Vice President and Head of Patient Centricity, Astellas

Anthony is responsible for leading the development and execution of Astellas’ global patient-centricity strategy across all functions of the organization, meaningfully integrating the patient perspective into the discovery, development and delivery of innovative healthcare solutions... Read More →

Wednesday June 16, 2021 10:05am - 10:30am EDT

General Sessions

10:35am EDT

Drive Patient Adherence Through Innovative Tools and Technologies 

Innovative utilities for the pharma industry to improve medication adherence through drug sampling.
Prescriber reach for in-practice and ship-to-patient drug sample demand capture
Innovations to meet Health System requirements for drug sample management.

Speakers

Hal Walsh

Chief Executive Officer, SymmetryRx

Hal Walsh currently serves as the Chief Executive Officer of SymmetryRx.As CEO, Hal provides vision, strategy, leadership, and resources to build web-based solutions to increase the reach of pharmaceutical manufacturers to healthcare providers and their patients.SymmetryRx operates... Read More →

Wednesday June 16, 2021 10:35am - 11:05am EDT

General Sessions

11:10am EDT

Navigating Rapid Innovation in Healthcare: Physician Inside Takes

Innovation is everywhere in healthcare—but how do you ensure to innovate and gain adaptation? Speed increasingly takes precedence over market demand in today’s highly competitive healthcare environment, causing confusion among physicians about which technologies they can trust to enhance patient care and improve operations. Attend this session to hear directly from physicians about the innovations they are using to enhance their daily practice, the technology they’re implementing in their practices today and how they see pharma as an important partner in patient engagement.

Speakers

Linda Ruschau

Chief Client Officer, PatientPoint

As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings over 25 years of experience in pharmaceutical marketing... Read More →

Wednesday June 16, 2021 11:10am - 11:40am EDT

General Sessions

11:45am EDT

Fireside Chat: Leveraging the Audio Trend

What does your brand sound like? Healthcare brands need to be exploring and planning their audio presence. As podcast usage booms and social audio like Clubhouse is trending, this session featuring two experts in the audio space will detail what pharma marketers need to know.

Speakers

Mark Pappas

SVP, Growth & Innovation, CMI Media Group

Pappas is a catalyst within CMI Media Group to spark and drive innovation forward. He is responsible for bringing new and unique opportunities to clients and works alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. Part... Read More →

Ann Piper

Health Vertical Lead, Spotify

Ann Piper has spent close to 4 years at Spotify currently in the position as Head of Client Partnerships leading the US Vertical team with the Health Category being the latest focus. She was most recently Head of Sales for the East team and has held Management positions at AOL... Read More →

Wednesday June 16, 2021 11:45am - 12:00pm EDT

General Sessions

12:00pm EDT

Networking and Booth Hours

Wednesday June 16, 2021 12:00pm - 1:00pm EDT

Networking

1:00pm EDT

Panel Discussion: Empower the Patient’s Return to Care

Examine communications strategies that encourage patients to seek out regular and routine care
Leverage digital capabilities to support virtual care whenever available
Discuss how to ensure populations without access to virtual care aren’t left behind as telehealth increasingly becomes the new normal in the healthcare industry

Moderators

Eric Gashco

Vice President, Policy and Government Affairs, National Health Council

Eric Gascho is the Vice President, Policy and Government Affairs. He has been with the National Health Council since August 2009. In his role, Gascho leads the National Health Council’s advocacy efforts by working with its member organizations to develop policy positions that seek... Read More →

Speakers

Sara Silacci

Chief Strategy Officer and Senior Managing Director, CIDH, Massachusetts General Hospital

Sara is the Chief Strategy Officer and Senior Managing Director for Digital Health and Connected Systems at Massachusetts General Hospital. In these roles, she manages all aspects of the initiatives and programs relative to data and technology investments, research, innovation, commercialization... Read More →

Lesley Solomon, MBA

SVP, Innovation and Chief Innovation Officer, Dana-Farber Cancer Institute

Lesley Solomon became Dana-Farber’s senior vice president and chief innovation officer in 2017. She has served as the founding executive director of Brigham and Women’s Hospital's Innovation Hub, and as director of strategy and innovation in the Brigham Research Institute.Lesley... Read More →

Cristina Carlis

Vice President, Digital Innovation, Gilead Sciences

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda

Wednesday June 16, 2021 1:00pm - 1:45pm EDT

Patient Solutions

1:50pm EDT

Brand Building with Facebook: Key Strategies for Health Companies

Over the past year, we have seen seismic shifts in where and how people spend their time and consume media, particularly as it pertains to health. Accelerated by the COVID-19 pandemic, today’s conversations around health are happening more frequently and organically on social platforms – among friends, family and trusted sources.

As a result, savvy health marketers are thinking differently about their go-to-market strategy to reach engaged patients online. In this session, Jenny Streets, Head of Industry, Health at Facebook will dissect how this is being done, and the tools needed to carry out a successful launch strategy.

Speakers

Jenny Streets

Head of Industry, Health, Facebook + Instagram

Jenny Streets has spent 15 years transforming the healthcare industry, fueled by her passion for using mobile to improve the patient experience. Prior to leading Facebook’s Healthcare sales team, she trailblazed a mobile-first marketing approach at AstraZeneca, earning her the President’s... Read More →

Wednesday June 16, 2021 1:50pm - 2:20pm EDT

Patient Solutions

2:20pm EDT

Networking and Booth Hours

Wednesday June 16, 2021 2:20pm - 2:50pm EDT

Networking

2:50pm EDT

Voice Assistants for Brand Engagement

Now more than ever, pharmaceutical companies are on the hunt for new tools and channels that enhance brand engagement. While voice assistants, exemplified by technologies like Amazon Alexa, Apple Siri, and Google Assistant, are a newer engagement channel, the speed of adoption of voice has outpaced many other leading technologies and show no signs of slowing. In this session, you’ll hear from leading pharmaceutical experts who have explored the power of voice to improve patient brand awareness, education, and engagement.

Moderators

Nate Treloar

Co-Founder, President and COO, Orbita

Nathan Treloar is President and Co-founder of Orbita. He’s a respected expert and frequent speaker on consumer and business trends in voice and conversational user experiences in healthcare, as well as search, text and data mining, content management, and knowledge management, and... Read More →

Speakers

Desiree Priestley

Senior Director, Patient Support, Otsuka

Desiree Priestley is the Senior Director, Otsuka Patient Support, and leads a cross functional team responsible for all aspects of patient engagement and experience activities across the current and future portfolio. Desiree’s pharma experience spans more than 15 years in... Read More →

Will Reese

President, Benchworks

Will Reese is the President of Benchworks a life science commercialization agency. His areas of expertise include digital transformation, patient engagement, non-personal promotion, and customer experience, which he honed for more than two decades in the life sciences industry. Will... Read More →

Elise Whitaker

VP, Customer Success, Practice Lead, Pharmaceuticals & Life Sciences, Orbita

Elise Whitaker is a conversational AI strategist with over two decades of commitment to digital transformation – improving customer experiences through emerging technologies. She has partnered with hospitals and top pharmaceutical companies to reimagine how they support, empower... Read More →

Wednesday June 16, 2021 2:50pm - 3:20pm EDT

Patient Solutions

3:25pm EDT

Panel Discussion: Optimizing Patient Support: Patient Centric Engagement to Improve Adherence and Health Outcomes

Compare diverse patient preferences and their response to different digital health modalities
Understand the value of proactive telehealth support in positioning your patients and brand for success in the digital age of healthcare
How to integrate disease specific clinicians with digital tools to support to create a valuable patient experience
Recognize the opportunity that recent CMS interoperability final rules present for integrating patient data to inform the personalization of the patient journey

Moderators

Brian Drozdowicz

SVP, Head of Integrated Care, Bayer Pharmaceuticals

Brian Drozdowicz is the Head of Integrated Care within Digital & Commercial Innovation at Bayer Pharmaceuticals. In this role he has the mandate to grow value and revenue of Bayer's digital business. Over the last 20 years, Brian has held a variety of digital leadership positions... Read More →

Speakers

Eden Wells

VP and Head, Patient and Specialty Services, Novartis

Eden Wells is the Vice President for Patient & Specialty Services for US Pharmaceuticals at Novartis Pharmaceutical Corporation since September 2019. Eden Wells has more than 20 years of experience in the pharmaceutical industry, with broad international experience including clinical... Read More →

Isabel Silva

Senior Director, Oncology Digital TA Lead, AstraZeneca

Isabel Silva is the Senior Director, Oncology Digital TA Lead, and a part of the Global Commercial Digital & Innovation (GCDI) Leadership Team.In this position, Isabel works closely with the US Oncology Commercial team:• In the strategy, design, implementation, and measurement... Read More →

Mark Clermont

CEO, Cecelia Health

Mark has nearly 30 years of experience building and growing competitive businesses across the healthcare spectrum, including population health, value-based care, digital therapeutics, and clinical decision support. He joins Cecelia Health from Lumeon, where he played an instrumental... Read More →

Wednesday June 16, 2021 3:25pm - 4:10pm EDT

Patient Solutions

4:10pm EDT

Closing Remarks

Wednesday June 16, 2021 4:10pm - 4:15pm EDT

Patient Solutions

4:15pm EDT

Fierce Interactive Virtual Trivia Game

After a long day of thought-provoking sessions, take a break and join your DPI colleagues for an interactive virtual trivia quiz. Test your general (and life sciences) knowledge while networking with your peers.

Wednesday June 16, 2021 4:15pm - 4:45pm EDT

Networking

10:00am EDT

Opening Remarks

Thursday June 17, 2021 10:00am - 10:05am EDT

General Sessions

10:05am EDT

Keynote: How Signals from the Market Helped Shape a Digital Launch Strategy

Understand how Instagram, data driven engagement, and market signals can influence the blueprint for a successful launch strategy
Learn how the activity of patients on social media, combined with provider preference, drove the launch of an early DTC campaign
Leverage digital channels and content, through omnichannel interventions, to sustain and achieve a 20x sales forecast

Speakers

Keli Walbert

Executive Vice President, Strategic Marketing and Infused Medicines, Horizon

Keli Walbert joined Horizon in 2018 and has more than 25 years of pharmaceutical and health care industry experience primarily focused on building integrated marketing teams and leading medicine launches. She led the launch of TEPEZZA and has responsibility for KRYSTEXXA, UPLIZNA... Read More →

Thursday June 17, 2021 10:05am - 10:30am EDT

General Sessions

10:35am EDT

The Physician Engagement Evolution: Uncovering Channel Preferences and Information Needs

What patient healthcare concerns are keeping physicians up at night? How can pharma best meet their information needs now and in the future? Join Sermo SVP of Commercial Development, Americas Michael Joachim for a timely discussion on physicians’ evolving preferences.

Speakers

Michael Joachim

SVP, Commercial Development, Americas, Sermo

Michael Joachim joined Sermo in July 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Before joining the team, Michael spent the last six years working to advance... Read More →

Thursday June 17, 2021 10:35am - 11:05am EDT

General Sessions

11:10am EDT

Supercharging Customer Interactions with Intelligent Modular Content

What makes the introduction of intelligent modular content a real turning point in pharmaceutical communications? How do smart tagging and cross-channel analytics improve life sciences’ content strategy for more personalization and efficiency? What change management effort can you expect to make modular content real?
Experts from Veeva and Viseven will introduce the most intriguing possibilities that allow to address pharmas' long-standing issues with MLR, as well as make agencies more efficient and integrated into the ecosystem. Learn more about the new possibilities to create best content experience for clients.

Speakers

Pooja Ojala

VP, Commercial Content, Veeva

Pooja Ojala is responsible for commercial content strategy at Veeva including customer engagement, market adoption and direction, and strategic alliances. Pooja has more than 20 years of experience enabling life sciences organizations to establish and evolve their content businesses... Read More →

Nataliya Andreychuk

CEO, Viseven

Nataliya Andreychuk has been one of the top experts in digital pharma marketing and Digital Content Factory implementation for pharmaceuticals and life sciences for over a decade. Her vision of Viseven as a company has been always directed towards bringing high-quality and reliable... Read More →

Thursday June 17, 2021 11:10am - 11:40am EDT

General Sessions

11:45am EDT

Panel: Healthcare Consumerism’s Tipping Point: Why COVID-19-Related Shifts in Patients’ Preferences Are Here to Stay

This panel discussion will explore the impact that the COVID-19 pandemic has had on patients’ preferences and expectations and how it has accelerated the move toward healthcare consumerism. These panelists will shed light on how these patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay—and what those seismic changes mean for healthcare marketers.

Speakers

David Linetsky

Senior Vice President, Life Sciences, Phreesia

David Linetsky is responsible for cultivating Phreesia’s partnerships with Life Sciences companies, supporting them in the development of healthcare products that deliver value and engage patients in their care. He has worked at Phreesia for more than a decade and held key leadership... Read More →

Shannon Mitchell

Associate Director, US Consumer Media Strategy, Merck

Kathleen Herowanto

Director, Omnichannel Media, Novo Nordisk

Thursday June 17, 2021 11:45am - 12:30pm EDT

General Sessions

12:30pm EDT

Networking and Booth Hours

Thursday June 17, 2021 12:30pm - 1:00pm EDT

Networking

1:00pm EDT

Panel Discussion: Create a Content Supply Chain

Understand what systems, processes, and behaviors to make dynamic, digital content.
Develop a roadmap for meaningful content turned for quick and effective turnaround.
Collaborate with internal teams for rapid content dissemination.

Moderators

Rebeca Bechily

Senior Director, Brand Strategy & Content Development, Xeris Pharmaceuticals, Inc.

Rebeca Bechily leads brand strategy and content development at Xeris Pharmaceuticals. With over 20 years of experience in marketing and advertising in the CPG, Retail and Healthcare industries, Rebeca has built a reputation for driving brand growth, being a change agent and innovator... Read More →

Speakers

Franz Kranke

VP, Head of Platforms & Capabilities, Integrated Multi-Channel Marketing, Bayer

Franz Kranke is Head of Platforms & Capabilities within Integrated Multichannel Marketing at Bayer Pharmaceuticals. His team designs customer engagement platforms and builds capabilities for the Customer Powerhouse program, Bayer’s customer-centric, data-driven marketing engine... Read More →

Kate Greengrove

Head, Content Strategy & Operations, GSK

Thursday June 17, 2021 1:00pm - 1:45pm EDT

Omnichannel Marketing

1:50pm EDT

What Else Can We ‘Warp Speed’? If It Worked for Vaccines, It Can Work for Other Areas in Healthcare

Now that we’re looking ahead to a post-pandemic world, we have a unique opportunity to take the lessons we’ve learned from Operation Warp Speed and see how we might apply them to other diseases like cancer, diabetes and Alzheimer’s. Join a unique panel of experts including Amy Abernethy (President of Verily’s Clinical Research Business), Mary Stutts (Global Chief Inclusion and Health Equity Officer at Real Chemistry) and our moderator Deena Shakir (Partner at Lux Capitol), as we discuss how to implement these learnings to other areas of healthcare, by leveraging real-world evidence, decentralized trials, and more.

Moderators

Deena Shakir

Partner, Lux Capital

Deena Shakir is a Partner at Lux Capital (a multi-stage venture capital firm with $4B AUM), where she invests in transformative technologies improving lives and livelihoods. She is particularly interested in contrarian and underdog founders building ambitious companies in digital... Read More →

Speakers

Amy Abernethy

Ex-FDA and Incoming President of Clinical Research Programs, Verily

Amy P. Abernethy, MD PhD is an internationally-known oncologist, health data expert and digital health leader. Her >500 publications span real-world data & evidence, clinical trials, patient reported outcomes, clinical informatics, health policy and patient-centered care. Most recently... Read More →

Mary Stutts

Global Chief Inclusion and Health Equity Officer, Real Chemistry

Mary Stutts is the Global Chief Inclusion and Health Equity Officer at Real Chemistry and a member of the company’s Executive Leadership Team. In this role, Stutts leads the company’s comprehensive Diversity, Equity, and Inclusion (DE&I) strategy, bringing together internal and... Read More →

Thursday June 17, 2021 1:50pm - 2:20pm EDT

Omnichannel Marketing

2:20pm EDT

Energizer Break

Thursday June 17, 2021 2:20pm - 2:35pm EDT

Networking

2:35pm EDT

Panel: How Bidddable Media is the Essential Connection Point in the Consumer Health Journey

The health journey is not linear. Patients come in and out of the journey based on the disease, when they’re diagnosed, what symptoms they have, and many other factors. Healthcare marketers have to be flexible with an omnichannel response to give them the content they need to help them achieve the best outcome. Biddable media adds flexibility and heightens engagement opportunities. This panel will feature experts in the space offering background on this tactic, including how to use top platforms from Microsoft and The Trade Desk to customize the user experience and how to leverage content to engage.

In this session you’ll learn:

How to create and engage audiences in a privacy-compliant way
Where evolution and innovation exists
The role of content and how to deliver what your audience wants

Speakers

Andrew Miller

SVP, Digital, CMI Media Group

Over the past 15 years, Andrew has been an innovative change-maker wherever he lends his talent. He has worked on a number of different Paid Search, SEO, Video & Content Marketing and Social Media campaigns for both pharma and non-pharma clients. At CMI Media Group, Andrew is responsible... Read More →

Jenn Willey

Senior Director, Business Development, The Trade Desk

Jenn Willey is a seasoned health marketing strategist with more than twenty years of experience covering all aspects of marketing strategy and execution for a range of consumer health and pharmaceutical companies.Jenn’s career includes a number of firsts in digital healthcare, including:First... Read More →

Jessica Provda

Sr. Account Executive, Microsoft Advertising, Global Strategic Sales, Microsoft

Jessica started her Digital Media career at Ogilvy in 2003 and has held various positions on the agency side, publisher, ad tech space and currently works at Microsoft in New York. Jessica has been with Microsoft for 4.5 years and has worked across a variety of verticals with Health... Read More →

Megan Bensette

Lead, Consumer Marketing US Hematology Franchise, AstraZeneca

Megan leads consumer marketing for AstraZeneca’s US Hematology portfolio. Prior to this role, she led public relations strategy and leadership engagement for some of the US Oncology’s biggest launches, including the entry of lung cancer therapy IMFINZI to market, and a campaign... Read More →

Thursday June 17, 2021 2:35pm - 3:20pm EDT

Omnichannel Marketing

3:25pm EDT

Panel Discussion: The Death of the Cookie

Discuss the post-cookie world of data collection and tracking and how pharma will be affected by this future shift.
Explore how pharma can combat personalization challenges in a cookie-less world.

Speakers

Helena Yin Koeppl

Vice President, Global Head of Data Science & Advanced Analytics, Bayer Pharmaceuticals

Helena Yin Koeppl is the global Head of Data Science and Advanced Analytics at Bayer Pharmaceuticals. She studied Information Technology & Computer Science at National University in Singapore and has more than 20 years of experience in Business Analytics, Business Intelligence and... Read More →

Isaiah Walsh

Vice President, Key Accounts & Education, AdTheorent

Isaiah Walsh is Vice President of Key Accounts & Education at AdTheorent, a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers. In this role, Isaiah serves as an industry expert, providing insight... Read More →

Gerard Babitts

Head of Digital & Data Edge, Sanofi Consumer Healthcare U.S.

Gerard is the Head of Digital & Data Edge at Sanofi Consumer Healthcare in the U.S. where he leads the company’s strategic and tactical deployment of digital marketing and data to drive growth and great consumer experiences. He’s worked across diverse industry verticals in his... Read More →

Thursday June 17, 2021 3:25pm - 4:10pm EDT

Omnichannel Marketing

4:10pm EDT

Closing Remarks

Thursday June 17, 2021 4:10pm - 4:15pm EDT

Omnichannel Marketing

4:15pm EDT

Virtual Networking Party

Grab a drink and get ready to turn on your camera and let people see you! This interactive virtual networking party will provide you with the opportunity to engage in informal face-to-face discussions with speakers from the event as well as your peers. Relax and unwind with your colleagues after a productive day of sessions.

Thursday June 17, 2021 4:15pm - 4:45pm EDT

Networking

10:00am EDT

Opening Remarks

Friday June 18, 2021 10:00am - 10:05am EDT

General Sessions

10:05am EDT

Power to the Patient: How Pharma Can Become a Trusted Partner in Managing Patient Data

Examine how patients view the use of their data and how they apply this thinking to digital solutions
Reflect on how pharma companies can communicate to patients regarding their data to promote a positive and empowered perspective
Explore the value of using deep insights into patient populations to maximize the benefit from digital solutions and behavioral science
Discuss a sustainable model for data that is holistic enough in its approach to set a path for establishing a data donation strategy

Speakers

David Hamilton

Group Vice President, Healthcare and Life Sciences Business, GlobalLogic

David Hamilton is a healthcare leader with over 20 years of experience in the services and digital industries space. As Group Vice President of GlobalLogic’s Healthcare and Life Sciences business, David helps clients redefine the customer/patient experience and identify new business... Read More →

Chris Easton

Sr. Director, Global Commercial Lead - Personalized Health & Innovation, Rare Hematology, Takeda

Chris Easton is a Senior Director & Global Commercial Lead for Takeda where he leads Personalized Health Strategy & Innovation via insight generation, creative ideation & drives end-to-end delivery of innovative platforms & partnerships.  With 20-years of experience, he has held... Read More →

Sander Ruitenberg

Head Global Digital Health Solutions IHD, Novartis

Sander Ruitenberg is the Global Digital Health Solutions Head for Immunology, Hepatology & Dermatology at Novartis, responsible for creating digital solutions within connected health and customer engagement ecosystems, using new technologies to better address audience needs and preferences... Read More →

Friday June 18, 2021 10:05am - 10:50am EDT

General Sessions

10:55am EDT

Sonic Tonics: A Digital Audio Prescription for Brand Health

Marketers often fail to consider the impact of sound on the consumer journey, as well as in brand perception, consumer engagement and emotional connection between brands and consumers.

In a recent study, Ipsos reviewed a sample of more than 2,000 U.S. audio/visual advertisements, identifying not only the distinctive assets used, but their degree of impact on brand salience. Visual assets accounted for 92% of the total, with sonic assets (e.g., audio logos, brand cues, and music) accounting for only 8%.
- The results? In spite of these overwhelming odds, audio assets outperformed visual assets 3:1 when capturing attention and delivering brand salience. In fact, sonic logos were 8.5x more likely to be a driver of high-performing ads than the visual assets in the commercials.
Music activates 14 different regions of the human brain; we could say that we are all organically pre-wired to respond to sound and music; failing to utilize the unique capabilities of audio is a big gap in pharma marketing strategies.
What 7 things can your brand do to colonize the ears of your consumers?

Speakers

Lee Ann Longinotti

Vice President, Head of Industry for Healthcare & Pharma Verticals, Pandora

Lee Ann Longinotti is the Vice President and Head of Industry for Pandora’s Pharma and Healthcare Verticals. Prior to Pandora, Lee Ann’s experience included national cable television, digital video, linear and digital audio, sports sponsorship and experiential events, all of which... Read More →

Friday June 18, 2021 10:55am - 11:25am EDT

General Sessions

11:25am EDT

Closing Remarks

Friday June 18, 2021 11:25am - 11:30am EDT

General Sessions