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Wednesday, June 16 • 2:50pm - 3:20pm
Voice Assistants for Brand Engagement

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Now more than ever, pharmaceutical companies are on the hunt for new tools and channels that enhance brand engagement. While voice assistants, exemplified by technologies like Amazon Alexa, Apple Siri, and Google Assistant, are a newer engagement channel, the speed of adoption of voice has outpaced many other leading technologies and show no signs of slowing. In this session, you’ll hear from leading pharmaceutical experts who have explored the power of voice to improve patient brand awareness, education, and engagement.

Moderators
avatar for Nate Treloar

Nate Treloar

Co-Founder, President and COO, Orbita
Nathan Treloar is President and Co-founder of Orbita. He’s a respected expert and frequent speaker on consumer and business trends in voice and conversational user experiences in healthcare, as well as search, text and data mining, content management, and knowledge management, and... Read More →

Speakers
avatar for Desiree Priestley

Desiree Priestley

Senior Director, Patient Support, Otsuka
Desiree Priestley is the Senior Director, Otsuka Patient Support, and leads a cross functional team responsible for all aspects of patient engagement and experience activities across the current and future portfolio. Desiree’s pharma experience spans more than 15 years in... Read More →
avatar for Will Reese

Will Reese

President, Benchworks
Will Reese is the President of Benchworks a life science commercialization agency. His areas of expertise include digital transformation, patient engagement, non-personal promotion, and customer experience, which he honed for more than two decades in the life sciences industry. Will... Read More →
avatar for Elise Whitaker

Elise Whitaker

VP, Customer Success, Practice Lead, Pharmaceuticals & Life Sciences, Orbita
Elise Whitaker is a conversational AI strategist with over two decades of commitment to digital transformation – improving customer experiences through emerging technologies. She has partnered with hospitals and top pharmaceutical companies to reimagine how they support, empower... Read More →


Wednesday June 16, 2021 2:50pm - 3:20pm EDT