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Tuesday, June 15 • 2:20pm - 3:05pm
Panel: Rules of Engagement – The Evolving Preferences of HCPs When Engaging with Sales Reps

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  • Discuss how HCP expectations have shifted during the pandemic and how to strike a harmonious balance between the use of traditional sales and technology
  • Assess different scenarios where a traditional sales force or digital sales initiatives can lead to a better competitive advantage
  • Map out an investment strategy that will maximize ROI based on the unique needs of your product

avatar for Rohit Mathur

Rohit Mathur

Executive Director, US Jardiance Brand Leader, Boehringer Ingelheim
Rohit is a marketing leader with tactical and strategic marketing experience across multiple launch brands focused in oncology, urology, cardiology and psychiatry markets. He has a consistent record of achievement through strong cross-functional partnership to drive the business and... Read More →
avatar for Damon Harrell

Damon Harrell

Vice President, Marketing, Psychiatry Franchise, Alkermes
With over 25 years of pharmaceutical experience I have held a broad range of positions across multiple therapeutic areas, multiple geographies and product lifecycle responsibilities including new products, multiple product launches and line extensions, and patent expiration.I am currently... Read More →
avatar for Sirsij Peshin

Sirsij Peshin

Vice President, Global Commercial Operations, Pfizer

Tuesday June 15, 2021 2:20pm - 3:05pm EDT