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Digital Pharma Innovation Week
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Tuesday, June 15 • 2:20pm - 3:05pm
Panel: Rules of Engagement – The Evolving Preferences of HCPs When Engaging with Sales Reps

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  • Discuss how HCP expectations have shifted during the pandemic and how to strike a harmonious balance between the use of traditional sales and technology
  • Assess different scenarios where a traditional sales force or digital sales initiatives can lead to a better competitive advantage
  • Map out an investment strategy that will maximize ROI based on the unique needs of your product

Speakers
avatar for April Mitchell

April Mitchell

Vice President, CNS Marketing, Otsuka
avatar for Sirsij Peshin

Sirsij Peshin

Vice President, Global Commercial Operations, Pfizer
avatar for Damon Harrell

Damon Harrell

Vice President, Marketing, Psychiatry Franchise, Alkermes


Tuesday June 15, 2021 2:20pm - 3:05pm EDT
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Attendees (3)