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Wednesday, June 16 • 1:50pm - 2:20pm
Brand Building with Facebook: Key Strategies for Health Companies

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Over the past year, we have seen seismic shifts in where and how people spend their time and consume media, particularly as it pertains to health. Accelerated by the COVID-19 pandemic, today’s conversations around health are happening more frequently and organically on social platforms – among friends, family and trusted sources. 
  
As a result, savvy health marketers are thinking differently about their go-to-market strategy to reach engaged patients online. In this session, Jenny Streets, Head of Industry, Health at Facebook will dissect how this is being done, and the tools needed to carry out a successful launch strategy. 

Speakers
avatar for Jenny Streets

Jenny Streets

Head of Industry, Health, Facebook + Instagram
Jenny Streets has spent 15 years transforming the healthcare industry, fueled by her passion for using mobile to improve the patient experience. Prior to leading Facebook’s Healthcare sales team, she trailblazed a mobile-first marketing approach at AstraZeneca, earning her the President’s... Read More →


Wednesday June 16, 2021 1:50pm - 2:20pm EDT